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Welcome To

The World's Greatest Wine Deals!

Négociant Cameron Hughes here, introducing you to a new adventure that just might change the way you experience wine forever. If you know anything about me, you know I’ve pioneered the role of the the Négociant here in the USA and built two of the most daring wine empires in the game. Now I’m taking everything I’ve learned—every resource, every insider connection—and pouring it into my latest venture.

  • Proven Track Record.

    Back in the early 2000's, I turned the traditional négociant model into a household name with my “Lot” program, flipping the script on how world-class wines are sourced and sold. Small batches of ultra-premium wine from top-tier producers, snapped up fast with the rallying cry "When it’s gone, it’s gone."

  • Exclusive, Ultra-Premium Wines. 

    Twenty-five years of experience sourcing small-lot, "needle-in-a-haystack" wines means I’m able to source extraordinary wines at prices that make no sense on paper. And trust me: once you experience these gems, you’ll understand why. My reputation isn’t just words on a page; it’s a promise that you’ll get consistent, mind-blowing quality every time.

  • But here’s the thing

    This is about more than just wine. It’s an ever-evolving adventure, an introduction into a world of passion and excitement, designed for those who believe in grabbing life by the glass—no hesitation, no second-guessing, just buckle up and trust your instincts.

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Look for my new brand, CAM X, coming soon to a retailer near you.

Our Wine Philosophy

Great wine is born in the vineyard, shaped by nature, and perfected through craftsmanship. Our team collaborates with top-tier growers and renowned winemakers to uncover hidden gems—singular wines of quality and character that embrace their terroir.

Because we source from an extensive array of wineries, Cameron Hughes does not adhere to a "house style". Instead, we take pride in allowing each Lot to speak for itself, showcasing its distinct personality and story, be it a hedonistic Napa Valley Cabernet or an elegant Sonoma Coast Chardonnay. We're more akin to your favorite wine shop that boasts an eclectic, carefully curated assortment of incredible wines, all offered without the prohibitive price tags typically found in high-end collections.

Each "Lot" offer comes with comprehensive tasting notes, detailed descriptors, and an accurate representation of the wine's style allowing you to make the right decision for your palate.

Our goal is to make great wine something you can enjoy every day.