Welcome To
The Négociant
Cameron Hughes here, inviting you to join me on a new adventure that just might change the way you experience wine forever. If you know anything about me, you know I’ve built two of the most daring direct-to-consumer wine empires in the game. Now I’m taking everything I’ve learned—every resource, every insider connection—and pouring it into my latest venture, The Négociant by Cameron Hughes.
Here’s why you’ll want in:
Proven Track Record. Back in the early 2000's, I turned the traditional négociant model into a household name with my “Lot” program, flipping the script on how world-class wines are sourced and sold. Small batches of ultra-premium wine from top-tier producers, snapped up fast with the rallying cry "When it’s gone, it’s gone."
Exclusive, Ultra-Premium Wines. Twenty-five years of experience sourcing small-lot, "needle-in-a-haystack" wines means I’m able to offer you extraordinary wines at prices that make no sense on paper. And trust me: once you experience these gems, you’ll understand why it’s worth being part of this circle. My reputation isn’t just words on a page; it’s a promise that you’ll get consistent, mind-blowing quality every time.
But here’s the thing: The Négociant is more than just wine. It’s an ever-evolving adventure, a personal invitation into a world of passion and excitement, designed for those who believe in grabbing life by the glass—no hesitation, no second-guessing, just buckle up and trust your instincts.
Join me, and let’s redefine what it means to discover great wine and exceptional value—together. I stand behind every bottle and am honored to have you on board!
Founding Membership
Do you love the sensation of exploration, the excitement of an incredible wine at an incredible price?
Consider a Founding Membership
- Enjoy first dibs on new offers
- Access to exclusive offers
- Pre-release barrel-sample tastings on board The Roxy, our new floating tasting room.
Purchase a $1000 gift card credit in our store and become a Founding Member today!
Our Wine Philosophy
Great wine is born in the vineyard, shaped by nature, and perfected through craftsmanship. Our team collaborates with top-tier growers and renowned winemakers to uncover hidden gems—singular wines of quality and character that embrace their terroir.
Because we source from an extensive array of wineries, The Négociant does not adhere to a "house style". Instead, we take pride in allowing each Lot to speak for itself, showcasing its distinct personality and story, be it a hedonistic Napa Valley Cabernet or an elegant Sonoma Coast Chardonnay. We're more akin to your favorite wine shop that boasts an eclectic, carefully curated assortment of incredible wines, all offered without the prohibitive price tags typically found in high-end collections.
Each "Lot" offer comes with comprehensive tasting notes, detailed descriptors, and an accurate representation of the wine's style allowing you to make the right decision for your palate. If you ever feel you picked the wrong wine, just reach out to us—we are committed to ensuring your satisfaction and guarantee we'll make it right.
Our goal is to make great wine something you can enjoy every day.